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We work with ideas every day turning them into reality, but our true talent is thinking beyond that daily reality. While brands have become an integral part of our culture, there's also a lot of noise out there drawing the market’s attention elsewhere. For brands to break through that noise and reach their audience, they rely on us to elevate their message with bold creativity and careful planning. That’s how we help our clients find the white space to grow.
This is how we think differently. This is how we find a new way forward. And this thinking is at the heart of our Disruption® methodology, which we use to create a clear vision and define objectives in close collaboration with the client.
We're a part of TBWA, which comprises over 300 agencies worldwide. This keeps us plugged into the success of countless other TBWA campaigns as we learn and share with our clients the valuable experience of marketing efforts elsewhere in the network.
At Pipar\TBWA we're serious about cultivating a healthy work culture and setting the bar when it comes to social responsibility. We are keenly aware of gender ratios in all aspects of our work, and in 2016 we were the first ad agency in Iceland to receive wage equity certification from VR, the country's largest labor union.
We make an effort to see our employees as human beings—emotionally and physically—so everyone can enjoy the sense of wellbeing they deserve at work.
We are environmentally conscientious in our daily lives and in our work. In the office we've done away with disposable containers and sort all of our office waste. We are strong believers in reduce, reuse and recycle.
We have also dedicated tremendous effort and brainpower to campaigns that promote public health and other causes like ending gender-based violence and domestic violence, support for survivors of sexual abuse, cardiac health, autism awareness, UNICEF, UN Women, foreign aid, Icelandic Search & Rescue, vocational rehabilitation and many more.
In 2017 Pipar\TBWA was recognized as a model Icelandic company (fyrirmyndarfyrirtæki) by VR, Iceland's largest labor union.